Strategy, Performance & Excellence Consultant
Dr. Nasreddin Dhafr
Advising leaders and teams on strategy development, effective implementation, KPIs, organizational excellence and transformation.
In strategy and
performance consulting
In the UK, UAE, KSA,
Europe and Africa
Leadership & Strategy Programs
International
Conferences and Events.
On Strategy, organizational
Performance and Excellence
Watch the latest talks by
Dr. Nasreddin Dhafr
Session’s title: The consequences organizations face when continuous development stops.
Featured Insights
Strategy is not a plan but a a deliberate decision
Plans may be similar between organizations, but the real difference appears in making the difficult decisions: What do we focus on? And what do we decide not to do? A good strategy is measured by the clarity of the choices, not by the number of initiatives.
Performance indicators won't fix weak leadership
Many organizations try to address complex management problems by adding new performance indicators. The problem is often not the measurement itself, but the lack of clear strategic direction, accountability, and timely decision-making.
Transformation Is Not an Initiative but a Choice
Transformation programs may look similar, but the difference appears in leadership decisions: What behaviors do we reinforce? What do we abandon? True transformation is measured by consistent choices, not by the number of projects launched.
About
Dr. Nasreddin Dhafr
Dr. Nasreddin Dhafr is an internationally experienced consultant, advisor, and trainer specializing in strategic planning, performance management, and organizational excellence. With over two decades of professional practice across the United Kingdom, the Middle East, and Africa, he has supported governments, universities, and large institutions in translating strategy into measurable results.
Dr. Dhafr is the Chairman of CERTEGLOBAL and brings a rare combination of academic depth and hands-on execution experience. He holds a PhD and a Master’s degree in Operations Management from Teesside University (UK), with research focused on the design and implementation of performance frameworks that drive real organizational impact. His academic background is complemented by advanced qualifications in corporate governance, leadership, and higher education teaching and assessment.
Areas of Expertise
Empowering Leaders, Transforming Organizations
Strategy Development & Execution
I specialise in developing integrated strategic plans that start with a clear vision and direction, measurable objectives and focused strategic initiatives, and extend through execution, monitoring, and follow-up to ensure the strategy delivers real and sustained results.
KPIs & Performance Management Frameworks
I specialise in designing KPI and performance management frameworks that align with strategic objectives, translate priorities into measurable indicators, define ownership and targets, and support ongoing monitoring, analysis, and corrective action to drive informed decisions and sustained organizational performance improvement.
Organizational Excellence & Awards Enablement
I help organizations achieve institutional excellence by aligning strategy, governance, and performance practices with recognized excellence models, strengthening execution and evidence-based assessment, and positioning them to successfully compete for and win national and international excellence awards.
Business Process Design & Standard Procedures
I help organizations design and optimize business processes and develop clear standard procedures that improve efficiency, consistency, control, and value creation, while supporting effective execution, compliance, and institutional excellence requirements.
Institutional Capacity & Capability Building
I help organizations strengthen institutional capacity and capability by developing people, systems, governance structures, and management practices that enhance strategic thinking, execution discipline, performance management, and change readiness, enabling sustainable improvement and long-term organizational effectiveness.
Change & Transformation Management
I supported organizations and worked closely with their teams on major change and transformation initiatives, contributing to change design, readiness assessment, stakeholder engagement, communication, and implementation support to ensure effective adoption and sustainable transformation outcomes.
Professional Journey
Experience & Leadership
Present
Chairman & Strategic Management Consultant
CERTEGLOBAL Group
Leading and delivering strategic planning, KPI systems, organizational excellence, and transformation initiatives for government entities and enterprises, with a strong focus on strategy execution and measurable results.
20+ Years
Executive Coach & Advisor
Government & Enterprise
Advising senior leaders and coaching key executives on strategy execution, transformations programs and achieving organizational excellence.
Ongoing
Excellence Assessor
EFQM & National Excellence Awards
Assessing organizational performance, resilience, and maturity against international and national excellence frameworks, and supporting organizations in improvement journeys and award readiness.
Ongoing
Instructor & Professional Trainer
Strategy, KPIs, Excellence & Leadership
Designing and delivering professional and executive-level training programs in strategic management, KPIs, organizational excellence, change management, leadership, and executive development.
